Skin care retailer Techniblock Suncare has seen sales almost double after implementing new technology to improve customer experience.
The sole UK distributor of the South African range of sun protection products reported that online sales increased by 97% over three months in 2019 following the revamp, compared to the same period the previous year. Meanwhile, the number of visitors rose by 80%.
Techniblock Suncare is working with ecommerce specialist Oxatis Group to upgrade its web operation. The platform’s range of features gives Techniblock Suncare the flexibility to customise its site regularly with fresh content and promotions. It has implemented a ratings and reviews feature, while offering a money back guarantee to inspire confidence. Shoppers can also create a personal account, encouraging repeat orders.
"Working with Oxatis Group has enabled us to develop a site that is user-friendly for our customers, and showcases our products to their best advantage,” said Tracey Parry, Director at Techniblock.
Techniblock Suncare also saw m-commerce sales rise by 11% following the launch of a new mobile site powered by progressive web app technology.
"We are seeing a real uptake of customers shopping this way,” Parry continued. "Buying sun protection products is on everyone’s to do list before they go on holiday and our mobile site has been designed to create a quick, smooth, intuitive journey.”
The retailer is running SEO and Google Ads campaigns with Oxatis Group to drive business to the site, and during the first month saw a return on investment of 19%.
"Techniblock Suncare has successfully built up its brand from scratch in a fiercely competitive market,” said Marc Schillaci, CEO of Oxatis Group. "By investing in digital technology which enables the site to evolve as business grows, it has created standout web and mobile stores tailored to the needs of its customers.”